responsible marketing.

We believe that how we communicate about our work is as important as the work itself. Our marketing and public relations are guided by seven principles:

• We are truthful and accurate: we only claim capabilities and outcomes we can substantiate
• We are transparent about our impact: no greenwashing or unsubstantiated sustainability claims
• We respect our audience: no manipulation, pressure tactics, or dark patterns
• We respect privacy: all marketing data use complies with UK GDPR
• We are fair to competitors: no misleading comparisons
• We consider broader societal impact: no harmful or discriminatory content
• We are accountable: we welcome scrutiny and act on feedback